How to Sell Handmade Cards

Posted on 16th January 2025 by Papermilldirect
Filed under How To Sell Handmade Cards

If you’ve been making cards for some time and have developed your skills, you may be in a position where you’re looking to sell your creations. However, creating cards for your friends and family and selling them are two very different things. It is possible to sell your cards both online and in person with the right tools and support.

Thankfully, at Papermill Direct, we have a great community who have provided their insights on how to sell handmade cards that you can make use of when starting to sell your projects. We’ve created this blog to provide some tips and tricks for selling your handmade cards, and you can, of course get all the card making supplies you need from our website.

Selling Your Cards Online and In-Person

Thanks to the growth in online marketplaces and social media, the internet is a great place to sell handmade goods like cards. It’s good to have a balance of online and in-person selling so that you’re not completely reliant on one outlet for your income. You may want to start with one form of selling, depending on what you’re comfortable with, and then transition to another form with time and experience.

Selling online can be a great way to reach potential customers, especially with platforms like Etsy and eBay which already have an established register of users. These platforms are also designed to be used by beginners, so they’re incredibly user-friendly and easy to navigate. We recommend starting with one of these digital marketplaces and branching out to your own website in the future, if you desire. As customers cannot view your cards in person, you’ll want to make the product listings on your online shop as detailed and engaging as possible. This could include taking clear, high-quality images, and writing informative descriptions to accompany them.

Selling in person is still a great way to display your crafts and especially appeals to those who enjoy local, handmade goods. Plus, there are plenty of avenues to sell your cards in person, allowing local customers to recognise your designs and potentially make repeat purchases. For instance, local craft fairs, farmer’s markets, and car boot sales are a great place to start. In the future, you could look to sell your cards at local shops or larger trade shows, depending on your needs.

There are benefits to both forms of selling, and ultimately, they are a great way to earn some money for crafts that you already enjoy doing!

Using Social Media to Promote Your Cards

Once you’ve established where you will sell your cards, social media can be a great way to display and promote your products. Social media is a great free tool that makes it simple to reach wider audiences online, and many of you will already use these platforms for personal use. Whether it’s Instagram, Facebook, Pinterest, or TikTok, social media has the power to attract customers from all over the world without the need for paid advertising. Here are a few pieces of advice for promoting your crafts on social media:

• High-Quality Images: Just as with selling online, promoting your cards on social media means taking clear, high-quality images that truly showcase the creativity of your cards. Most smartphone cameras are able to take good pictures, but you can enhance these by using natural lighting and neutral backdrops in your photos.
• Use Hashtags: Hashtags are there to be used, and they can help customers find your work online. For instance, if you specialise in 3D cards, someone searching for ‘3D Anniversary Card’ or ‘3D Birthday Card’ will be able to find your products more easily with hashtags.
• Join Facebook Groups: Facebook is an ideal place to set up a social media presence for your cards, and you can even join local groups and crafting communities to share your work. Just be sure to read the group’s conditions before promoting products.
• Engage with Customers: One of the perks of using social media is the ability to meet new people and build relationships with customers. Respond in a timely manner to messages, and post frequently in order to grow a loyal online community.

Social media can be daunting at first, but there are so many resources out there, on platforms like YouTube to learn all about using social media to sell your creations.

We hope you’ve found this guide helpful, and don’t forget to consult our blog for more tips on how to sell cards, as well as craft tutorials and product recommendations. If you’re looking to start selling cards, you can find all the paper craft supplies you need on our website, and as always, feel free to contact us with any questions.

Tagged: selling cards at craft fairs, how to sell cards, selling handmade cards